Bohemia

by Alicia Orr Where is the list business heading for catalogers as they look into the future? Increased list rental revenues and more efficient marketing will result from the knowledge and use of technology and advanced database marketing applications, says Peter Candito, president of Database Marketing Concepts, a list brokerage and management house in Bohemia, NY. Here is Candito's take on what catalogers should look for in 2000 and beyond—particularly in the areas of the Internet and enhanced data/cooperative databases. The Growing Availability of Data Enhanced data is the name of the game today in catalog list rentals, says

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