The road to global e-commerce success can be an uphill climb for retailers entering an international market for the first time. As a retailer seeks to establish an omnichannel supply chain and distribution network in new regions, there are compelling opportunities — and also challenges. One thing the industry agrees on: it's worth it.
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Armed with the knowledge that consumers are more comfortable and willing to make purchases online than ever before, retailers must take the next step and take advantage of this trend. Here are seven tips to help you get on the right track:
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