J.C. Penney has had a tangled fulfillment system for many years. The complexity of being a bricks and mortar and a catalog company created a fulfillment process enabling the company to provide exemplary product delivery, albeit through an elaborate system. But faced with multi-channel and multi-company sales expansion, even J.C. Penney recognized there had to be a better way. J.C. Penney has six strategically placed fulfillment facilities across the United States that decrease shipping time to its stores and its customers. Every warehouse is 2 million square feet, which combined have more than 35,000 picking stations. Each one is

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