Allenhurst, N.J.

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Following a trial run with custom-produced videos on its site a few years ago that yielded favorable results, Allenhurst, N.J.-based Heavenly Treasures realized that the medium was an effective sales driver. The problem was that the cross-channel retailer of fine jewelry didn’t have the resources in-house to optimize the technology.

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