ALISO VIEJO

Global e-commerce marketplace Rakuten Inc. has rebranded Buy.com, which it acquired in May 2010, to Rakuten.com Shopping. Between now and Jan. 30, merchants and consumers will still be able to go to Buy.com to access Rakuten's U.S. subsidiary. Starting Jan. 31, however, the site URL will change to Rakuten.com. Anyone going to Buy.com will be redirected to the new URL.

Brown Shoe Company said it's acquired privately held athletic shoe maker American Sporting Goods Corp. for $145 million. The acquisition broadens the reach of Brown Shoe, which makes Dr. Scholl's, LifeStride, Franco Sarto and other brands and operates Naturalizer and Famous Footwear stores.

ALISO VIEJO, Calif., Nov. 27, 2010 /PRNewswire/ -- Leading online retailer Buy.com(R) today reported its best Black Friday performance in company history, with more than 45 percent year-over-year sales growth on the Buy.com site (as of 5 p.m. PST on Friday, Nov. 26). A major driver of the company's overall growth included sales through Buy.com's marketplace, which grew by more than 100 percent compared to Black Friday of last year. Consumers flocked in record numbers to Buy.com, which offers the e-commerce industry's best 45-day return policy (with no restocking fees), free shipping with no minimum purchase on nearly 2.7

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