21st Street

Clothing retailer Forever 21 has added an interactive digital fashion experience to its website and is asking shoppers to contribute content. The platform, 21st Street, launched June 18. The brand calls it an "interactive fashion and street style shopping source." Accessible via a tab on Forever 21's website, 21st Street includes images with clothing and accessories and the tab "I want it all!" which pulls up online shopping options and allows users to select colors and sizes and add their selections to their Forever 21 shopping bags.