Video: An Interview With Sarah Mcilroy, Founder of FashionPlaytes.com

In this video from the 2013 Internet Retailer Conference & Exhibition, Melissa Campanelli, editor-in-chief of Retail Online Integration, chats with Sarah Mcilroy, founder and president of FashionPlaytes.com (also known as F.P. Girl). Mcilroy discusses the concept of "metaling," along with how FashionPlaytes.com stays true to its audience to help evolve the brand.