Thanksgiving And Black Friday Generate Over $12 Billion In Retail Sales
The numbers are in: between Thanksgiving and Black Friday, retailers generated over $12 billion in sales. However, while opening early on the holiday may have drawn in crowds, it didn't motivate shoppers to spend more money. The National Retail Federation (NRF) reports this year's Thanksgiving and Black Friday sales were $57.4 billion, down from last year's $59.1 billion.
"Online retailers and e-commerce continue to gain ground against traditional brick-and-mortar shopping. The NRF estimates 92 million consumers shopped online over Thanksgiving weekend searching for holiday gifts, up from 89 million last year. Nearly half of those 92 million shopped online on Black Friday. Subsequently, foot traffic at brick-and-mortar stores dropped more than 11 percent that day. Driving online sales were mobile devices. Against last year, website traffic from tablets was up almost 90 percent and 66 percent from smartphones, says e-commerce firm Monetate."
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— Sam Lewis (@TheSJLewis) December 3, 2013