Retailers See 'Click and Mortar' as Way to Beat Amazon
The New York Times recently reported on a new retail trend: "click and mortar." Last week at the three-day World Retail Congress conference in Paris, a panel of the world's leading retail CEOs, including Georges Plassat, head of Carrefour (the second biggest retailer in the world), shared why they're "convinced that click and mortar is the future."
"It's the end of pure-players; they are finished," Plassat said. "The future is multichannel and cross-channel. E-commerce is just a new distribution channel."
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Retailers See 'Click and Mortar' as Way to Beat Amazon http://t.co/4MBQ7MBd5n
— Robert Randolph (@robt_randolph) October 14, 2013