Howard Schultz, Founder and Executive Chairman, Starbucks
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![Howard Schultz Howard Schultz, Starbucks, on generating loyalty through customer experiences](https://www.mytotalretail.com/wp-content/uploads/sites/14/2017/12/Howard-Schultz.jpg?x47730)
"If you don't put your people first, and invest in your people, I don't think you can have that customer experience that customers are going to want to be attracted to and loyal to."
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