7 Retargeting Mistakes That Cost Retailers Customers and Cash (#7 Will Surprise You)

Retargeting ads are tremendous vehicles to build brand awareness, convert browsers into buyers, and turn buyers into repeat customers. But with 80% of marketers reporting they’re overloaded, they rush and mistakes happen when creating retargeting campaigns. These seven mistakes are costing them — not only ninja-marketer status, but lots of customers and cash.