5 Ways to Gain Facebook ‘Likes’

I’m hoping to get ideas on how to gain Facebook Likes for my website. Any special tricks you can suggest? Any advice would be greatly appreciated.

7 Strategies to Help Grow Your E-Commerce Sales

Armed with the knowledge that consumers are more comfortable and willing to make purchases online than ever before, retailers must take the next step and take advantage of this trend. Here are seven tips to help you get on the right track:

A Round Peg for a Round Hole

A mobile marketer’s toolbox is full of strategies and tactics they can leverage to interact and engage with customers and prospects alike. To successfully use mobile marketing to impact your company’s bottom line, you need to choose the right tool for what you’re trying to accomplish.

Annual Trends Survey 2012

Traditional marketing channels are the name of the game for Retail Online Integration readers, with most increasing their focus on email and search marketing in 2012, at least according to this year’s Annual Trends Survey. They’ll also rely on social media, affiliate and video marketing more this year to increase consumer engagement and ultimately grow sales. Launches Subscription Program to Increase Customer Loyalty, an online retailer of men’s and women’s underwear and intimates, launched a new subscription program called Freshpair Subscriptions. The program offers automatic shipments of Freshpair merchandise such as underwear, bras, panties, T-shirts, socks and shapewear to repeat customers.

Key Retail Trends From eTail West

I’m writing this Editor’s Note from the eTail West conference in sunny Palm Desert, Calif., and I’m dizzy with excitement over all of the new and fun things I’m hearing about in the cross-channel retail industry

Product Videos Generate Increased Conversions for Camo Trading

Retailers are coming to the realization that video helps sell product. That’s why Camo Trading made the decision to add product videos to its e-commerce site. As a small brand with limited resources, however, Camo Trading couldn’t produce videos in-house quickly enough or at a high enough quality to justify the expense.

Retailers Enjoy Getting Pinned?

Tired of Twitter? Fed up with Facebook? Forgetting about foursquare? Why not give Pinterest a try? Launched in 2010, Pinterest is an online pinboard that enables consumers to organize and share pictures of the things they love. The fast-growing social media site has caught the attention of retailers, helping Lands’ End and Zappos, among others, engage users in yet another social media outlet.

Sierra Trading Post’s Retooled Referral Program Sees Great Results

Cross-channel apparel and accessories retailer Sierra Trading Post invested significant resources last fall into retooling its customer referral program — called Get $10, Give $10 — to create a more user- and social-friendly platform for its customers. The result has been substantial growth in customer acquisition and program revenue.

The Top Women in Cross-Channel Retail

After receiving such great feedback on our inaugural list last year, we here at Retail Online Integration decided to make this an annual feature to highlight the leading female executives in cross-channel retail. The women on this year’s list, as were those on last year’s, are the best and brightest in the cross-channel retail industry.…