Retail Online Integration October 2010
Today's mobile marketing landscape is dangerously close to running headfirst into the path others stumbled down in the 90s, creating a marketplace where vendors divvy up niche capabilities and force marketers to engage several specialists at once. Marketers, however, have the power to prevent history from repeating itself — and simultaneously gain immense efficiencies.
While marketers are in business to sell products, a continued hard sell in email after email doesn't do much to engage readers. Innovative marketers try to find ways to keep their email recipients opening and clicking. They attempt to delight and amaze their readers, and connect with them. Consider occasionally including value-added content that creates an experience. There are many ways to accomplish this; here are six ideas to spur your thinking:
In a departure from its modus operandi when it comes to marketing its brand, racy adult products cross-channel retailer Adam & Eve has taken its message mainstream.
For an interesting look at the inner workings of the customer service industry, try Emily Yellin's "Your Call Is (not that) Important to Us."
On June 30, the Direct Marketing Association (DMA) filed a lawsuit in U.S. District Court in Denver against the executive secretary of the Colorado Department of Revenue challenging the constitutionality of Colorado's new consumer notice and reporting law that's targeted at out-of-state retailers who don't collect Colorado sales tax.
Meeting the multichannel challenge means providing highly customer-focused strategies, applications and platforms, as well as call-center agents equipped with the training and tools they need to provide consistent service across all contact media.
The introduction of Facebook's Community Pages combined with the social media site's launch earlier this year of Places, a location-based service, has put the relevancy and longevity of other outlets like Foursquare and Gowalla into question seemingly overnight.
I thought I'd open up this month's Editor's Note with a discussion about the daily deal/flash sale/group buying trend that's taking over the internet these days.
American Eagle Outfitters (AEO), the Pittsburgh-based multichannel retailer of on-trend apparel and accessories, found a unique way to bring shoppers into its stores earlier this year.
Staples Business Delivery unit is a unified selling channel that combines Staples.com and Staples' catalog business. Its main focus is to serve consumers who want to order office products, supplies and services from their home or business at their own convenience.
Combining the best features of online shopping with the in-store experience, mobile shopping platform provider AisleBuyer has launched the first-ever virtual assistant and mobile self-checkout system.
Traffic is like oxygen for a website: it can't "live" if it doesn't get it, no matter how cool its features and graphics are. The simple truth is that you need visitors to get sales. Want to increase your sales by 20 percent this holiday season? You need 20 percent more web traffic to do so.