Total Retail https://www.mytotalretail.com The Retailer's Source for Content & Community Fri, 22 Jun 2018 19:10:44 -0400 en-US hourly 1 https://wordpress.org/?v=4.9.6 Great Expectations for Even Greater Customer Experiences https://www.mytotalretail.com/resource/great-expectations-for-even-greater-customer-experiences/ Fri, 22 Jun 2018 15:37:24 +0000 https://network.napco.com/total-retail/?post_type=resource&p=57509 Most businesses will tell you they deliver good customer service, but what do their customers think? Mitel’s Global Customer Experience Survey builds on results from a 2017 global survey of IT decision makers. When Mitel saw that 59 percent of businesses reported being more than halfway through their customer experience improvements, it wondered if its customers agreed. That question and many others were posed to a group of more than 5,000 adults in the U.S., U.K., France, Germany and Australia as part of the customer experience survey. The results present an eye-opening midterm assessment that reveals many businesses still have a long way to go toward improving the buyer’s journey.

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2018 Amazon Prime Day: What to Expect https://www.mytotalretail.com/video/single/2018-amazon-prime-day-what-to-expect/ https://www.mytotalretail.com/video/single/2018-amazon-prime-day-what-to-expect/#respond Fri, 22 Jun 2018 14:37:32 +0000 https://network.napco.com/total-retail/?post_type=video&p=57494 In this week’s episode of Retail Right Now, Total Retail’s Caitlin Sullivan and Joe Keenan discuss the upcoming shopping holiday Amazon Prime Day. Topics addressed in this video include Amazon.com’s motivations for launching Prime Day three years ago, how the shopping holiday may change this year, and the opportunities for other retailers and brands to […]

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Why Location Data is a Must-Have to Win Big in Retail https://www.mytotalretail.com/article/why-location-data-is-a-must-have-to-win-big-in-retail/ https://www.mytotalretail.com/article/why-location-data-is-a-must-have-to-win-big-in-retail/#respond Fri, 22 Jun 2018 14:20:20 +0000 https://network.napco.com/total-retail/?post_type=article&p=57503 Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren’t shying away from the […]

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Chatbots With Personality https://www.mytotalretail.com/post/chatbots-with-personality/ https://www.mytotalretail.com/post/chatbots-with-personality/#respond Fri, 22 Jun 2018 13:44:05 +0000 https://www.mytotalretail.com/post/?p=57497 1966. That’s the year the first “chatterbox” appeared. Fifty-two years later, chatbots are on the verge of completely changing the customer/retail shopping experience. Like site search in the 2000s, many of these emerging customer touchpoints are being automated using a combination of simple keywords and rules-based logic. On one hand, these messaging bots can streamline […]

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Ignore the Competition: And 3 Other Tips You Didn’t Expect to Thrive on Google Shopping https://www.mytotalretail.com/item/ignore-the-competition-and-3-other-tips-you-didnt-expect-to-thrive-on-google-shopping-5/ https://www.mytotalretail.com/item/ignore-the-competition-and-3-other-tips-you-didnt-expect-to-thrive-on-google-shopping-5/#respond Thu, 21 Jun 2018 17:00:07 +0000 https://network.napco.com/total-retail/?post_type=item&p=57493 The fight for impression share has grown fierce as more retailers invest in Google Shopping. But the worst mistake retailers can make is to compete on ad spend alone. Savvy retailers know how to find the white space and outpace their competition. Learn how in Sidecar’s latest strategic guide.

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Ignore the Competition: And 3 Other Tips You Didn’t Expect to Thrive on Google Shopping https://www.mytotalretail.com/item/ignore-the-competition-and-3-other-tips-you-didnt-expect-to-thrive-on-google-shopping-4/ https://www.mytotalretail.com/item/ignore-the-competition-and-3-other-tips-you-didnt-expect-to-thrive-on-google-shopping-4/#respond Thu, 21 Jun 2018 16:54:00 +0000 https://network.napco.com/total-retail/?post_type=item&p=57492 The fight for impression share has grown fierce as more retailers invest in Google Shopping. But the worst mistake retailers can make is to compete on ad spend alone. Savvy retailers know how to find the white space and outpace their competition. Learn how in Sidecar’s latest strategic guide.

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Ignore the Competition: And 3 Other Tips You Didn’t Expect to Thrive on Google Shopping https://www.mytotalretail.com/item/ignore-the-competition-and-3-other-tips-you-didnt-expect-to-thrive-on-google-shopping-3/ https://www.mytotalretail.com/item/ignore-the-competition-and-3-other-tips-you-didnt-expect-to-thrive-on-google-shopping-3/#respond Thu, 21 Jun 2018 16:50:28 +0000 https://network.napco.com/total-retail/?post_type=item&p=57491 The fight for impression share has grown fierce as more retailers invest in Google Shopping. But the worst mistake retailers can make is to compete on ad spend alone. Savvy retailers know how to find the white space and outpace their competition. Learn how in Sidecar’s latest strategic guide.

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Ignore the Competition: And 3 Other Tips You Didn’t Expect to Thrive on Google Shopping https://www.mytotalretail.com/item/ignore-the-competition-and-3-other-tips-you-didnt-expect-to-thrive-on-google-shopping-2/ https://www.mytotalretail.com/item/ignore-the-competition-and-3-other-tips-you-didnt-expect-to-thrive-on-google-shopping-2/#respond Thu, 21 Jun 2018 16:31:35 +0000 https://network.napco.com/total-retail/?post_type=item&p=57490 The fight for impression share has grown fierce as more retailers invest in Google Shopping. But the worst mistake retailers can make is to compete on ad spend alone. Savvy retailers know how to find the white space and outpace their competition. Learn how in Sidecar’s latest strategic guide.

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Ignore the Competition: And 3 Other Tips You Didn’t Expect to Thrive on Google Shopping https://www.mytotalretail.com/item/ignore-the-competition-and-3-other-tips-you-didnt-expect-to-thrive-on-google-shopping/ https://www.mytotalretail.com/item/ignore-the-competition-and-3-other-tips-you-didnt-expect-to-thrive-on-google-shopping/#respond Thu, 21 Jun 2018 16:22:32 +0000 https://network.napco.com/total-retail/?post_type=item&p=57488 The fight for impression share has grown fierce as more retailers invest in Google Shopping. But the worst mistake retailers can make is to compete on ad spend alone. Savvy retailers know how to find the white space and outpace their competition. Learn how in Sidecar’s latest strategic guide.

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Supreme Court Rules in Favor of States in Online Sales Tax Case https://www.mytotalretail.com/article/supreme-court-rules-in-favor-of-states-in-online-sales-tax-case/ https://www.mytotalretail.com/article/supreme-court-rules-in-favor-of-states-in-online-sales-tax-case/#respond Thu, 21 Jun 2018 15:25:24 +0000 https://network.napco.com/total-retail/?post_type=article&p=57484 Internet retailers can be required to collect sales taxes in states where they have no physical presence, the Supreme Court ruled on Thursday. Brick-and-mortar businesses have long complained that they’re disadvantaged by having to charge sales taxes while many of their online competitors do not. States have said that they’re missing out on tens of billions […]

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