Questions and Answers

Frederick Lamster is the Managing Director at ZRG Partners, a progressive mid-sized global executive search firm that uses a proven, data-driven approach.

Rob Stott is corporate communications manager, Nationwide Marketing Group

Holly Vander Wall is director of marketing at Avenue Code, an enterprise IT consulting firm. A retail and e-commerce enthusiast, she enjoys keeping up with the rapidly changing retail landscape and is a regular contributor at Avenue Code Snippets. In her free time, Holly enjoys traveling, reading and writing.

Anna Vander Wall is a freelance writer and editor in the tech industry and beyond. She particularly enjoys collaborating with Avenue Code’s talented Snippets contributors. In her free time, Anna pursues her hobbies of reading, baking, and hiking in the Rockies with her goldendoodle.

Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.

Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

Alfredo Moro is a business development specialist at Avenue Code who is passionate about sales and loves to connect with clients all over the world! In his spare time, he enjoys watching the soccer games of his favorite team and cooking Brazilian BBQ in his backyard. 

Ulyana Zilbermints is the Global Vice President of Business Development at Avenue Code. 

Jim Shea is chief commercial officer for First Insight, the leading customer-centric merchandising platform used by retailers and brands worldwide. Jim’s role spans all market- and customer-facing functions, including strategy, marketing, product management and business development.

Jim has held CMO and general management roles in multiple industries, including medical devices, research laboratory products, telecommunications and enterprise software. Jim has also been a driving force behind the IPOs of two venture/private equity-backed companies. At First Insight, Jim is excited about the opportunity to transform the retail industry through enabling better product decision making through data and analytics.

Jim holds a MBA from Stanford University and a BS in Electrical Engineering from the University of Notre Dame.

Kashyap Deorah is founder and CEO of HyperTrack, the live location cloud for deliveries, visits, and rides. Hundreds of retail, service, and ecommerce companies from every inhabited continent use HyperTrack to power operations efficiency, field productivity, customer experience, and financial payouts. Deorah is a four-time founder who previously sold companies to OpenTable and Future Group. He is also a best-selling author and investor.