Company Profiles

Joe Keenan is the executive editor of Total Retail.

We're excited to present to you our newest installment of the Inner Circle Q&A, which features interviews with Women in Retail Leadership Circle (WIRLC) members, advisory board members and ladies who lead. This week’s Q&A is with Sophia Berman, founder and CEO of Trusst Lingerie. Leveraging a degree in industrial design from Carnegie Mellon, Berman spent over two years developing and patenting a revolutionary wireless support system for fuller-busted, curvy women. Sophia and her all-women team in Pittsburgh are passionate about continuing to create new bra technologies and lingerie styles that improve the day-to-day lives of Trusst's customers. 

Jane Elfers has delivered several years of industry-leading shareholder returns since joining The Children’s Place as president and CEO in 2010. But how did she do it, especially since the company had been on a downward trajectory for several years when she joined? According to a discussion Elfers had with Robin Lewis, CEO, The Robin Report during a Retail Marketing Society breakfast event in New York City on May 2, the key was a strategic plan she created with with four specific pillars: superior product, business transformation through technology, alternate channels of distribution, and fleet optimization. During the discussion, Elfers detailed each of the pillars.

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