3 New Rules for Cultivating Brand Loyalty
October 31, 2018 at 10:52 am

Modern retail is underscored by aggressively fast disruption and upheaval. One minute the Waltons of Walmart are in the headlines for achieving a higher net worth than Jeff Bezos; the next Amazon.com nails its trillion-dollar valuation. That’s just the tip of the iceberg. Between acquisition sprees, private equity investments, legislative concerns and technology curveballs, the…

2018 State of Consumer Loyalty Proves How Much Brands Matter in an Amazon World
September 24, 2018 at 12:41 pm

Yotpo's 2018 State of Consumer Loyalty survey examines American shoppers’ attitudes about brand loyalty. The findings reveal evidence of Amazon.com's influence on consumer expectations (61.3 percent of shoppers cite free shipping as an incentive to buy from a new brand) and highlights ways that direct-to-consumer brands can go above and beyond to earn, and re-earn, customer loyalty.