"The USPS has demonstrated their willingness to be proactive and take advantage of flexible pricing through the recently proposed 'Summer Sale,'" said Neil O'Keefe, vice president of the Direct Marketing Association's catalog and multichannel merchant segment, in a letter to members on May 18. He urged all catalog mailers to support the effort by faxing letters to Postal Regulatory Commission Chairman Dan Blair asking for the PRC to "expeditiously endorse this program so that we can move forward and take full advantage of the benefits throughout the coming summer months."
I got lots of feedback to my column last week on the USPS and its brainstorm about going to a five-day workweek. Most of the comments showed up in my inbox or on my blog (which gets heavily promoted throughout the blogosphere). And most of them were pro-mailer, agreeing that the USPS needs to wake up.