Synchrony Financial

Are You Following These 4 Steps to Create Customer Loyalty?
February 7, 2018 at 9:49 am

Building loyalty requires more than knowing who your customers are—customers are loyal to brands because of the value they create. Compare your process with these steps and learn how to nurture deep customer relationships.

Do you know how shoppers are engaging with apps?
January 12, 2018 at 12:18 pm

Retailer apps are changing the way shoppers and businesses interact, with 63% of people surveyed having downloaded one. Create a better experience for your customers by learning what features you’ll need to keep them using yours.

Free Whitepaper: Why Machine Learning Matters in Retail
October 13, 2017 at 9:37 am

Machine learning is helping retailers tailor offers to specific customers and increase efficiency in-store and online. Read more to learn why 54 percent of businesses are already implementing machine learning or plan on adopting it within the next three years.

Analyzing the Retail Landscape With Industry Veteran Richard Last
September 25, 2017 at 9:37 am

In episode 111 of Total Retail Talks, Richard Last, chairman emeritus, board of directors,; founding partner, Axcelora; senior director, Global Digital Retailing Research Center, University of North Texas, offers his insights into the state of the retail industry, including how legacy brick-and-mortar retailers must evolve in order to remain viable in today's digital environment,…

Wal-Mart Implements New Supplier Sustainability Platform
June 26, 2017 at 9:49 am

In episode 98 of Total Retail Talks, Laura Phillips, senior vice president of sustainability, Wal-Mart, discusses the big-box retail chain's new supplier sustainability platform, Project Gigaton. Phillips addresses why sustainability is a critical component of Wal-Mart's corporate values, the business benefits the company has realized from its many sustainability initiatives, and offers advice for other…

5 Retail Trends to Follow Now
August 19, 2016 at 10:08 am

As consumers continue to seek convenience and instant gratification via mobile devices, retailers are challenged with thinking about new ways to generate customer interest and loyalty. To develop insights in these areas, Synchrony Financial recently tracked existing and emerging trends impacting both the retail and mobile payments space and published them in a new report. The report…

Top Retail Trends of 2016
May 24, 2016 at 9:51 am

I recently received a really interesting whitepaper titled "The Top 10 Retail Trends For 2016" from Synchrony Financial that included a list of the top 10 technology, marketing and consumer trends that Synchrony predicts will have an impact on retail sales in 2016. Here are five of the key trends highlighted. Are any of them affecting…