To appeal to the growing demands of the hyperconnected consumer, retailers are rushing to establish additional sales and marketing channels to support their growing omnichannel initiatives. However, successful omnichannel strategies require more than simply adding additional channels or relying on well-written product descriptions. In order to remain competitive, retailers now understand that informative and complete product information is instrumental in delivering a superior shopping experience.
Despite the benefits of a long-tail strategy, numerous challenges exist due to the number of data-related issues that can arise. Therefore, before embarking on a long tail-driven strategy or deciding on whether to create a private marketplace, it's important that retailers pay attention to the most common information challenges:
Aarhus, Denmark, July 17, 2007 – Stibo Catalog, the leading provider of merchandising and product content management solutions for multi-channel marketers, today announced double digit revenue growth for its fiscal year 2006, ending April 30, 2007. Stibo Catalog signed more than two dozen new customers, through its direct and indirect sales channels in that period. These new customers include amongst others Saga and Nisbets (UK), W&W Cycles and Nordwest GmbH (Germany), as well as Mountain Equipment Co-op and DEMCO, Inc. (North America). The company continues to see very strong interest in its STEP solution, especially in the manufacturing and distribution markets. Stibo
Two sales representatives carry competing lines of business supplies. Both call on the same customer. The first tries to sell from a 3,500-page “all-products” catalog. The second presents a slim 36-page catalog. It features a customized product selection based on purchase history and is personalized with the company’s name. Which sales rep is more likely to get the sale? We all know the personalized approach is more effective. But there are hurdles in the way of establishing an on-demand catalog solution. By knowing what the major hurdles are in advance, you will be in the best possible position to ensure a smooth implementation. The