In part one of this series on the rumored "death of the mall," I wrote about the potential for e-commerce and social media to keep consumers online and out of the once-crowded malls. However, as anyone who has gone shopping on Black Friday can attest, the modern mall is anything but deserted. In fact, social media can play a significant role in getting consumers engaged online, and your company's savvy data mining and social monitoring can help it better understand its target customer.
According to a survey by the National Retail Federation conducted by Prosper Insights & Analytics, an estimated 184 million Americans are expected to watch Super Bowl XLIX this Sunday. Among this audience includes consumers who are expected to spend more than $14 billion in relation to Super Bowl XLIX - spending dollars on food, drinks, accessories, apparel, home
Today's consumers want the ability to view, reserve and buy online for in-store pickup. Retailers have a lot to gain by implementing these types of solutions. Learn how to delight your customers and prioritize online access to in-store inventory by downloading this complimentary Forrester report courtesy of Shopatron.