Retail Zipline

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Melissa Wong, CEO and co-founder of Zipline, the platform enabling best-in-class communication strategies throughout retail organizations. Wong discusses why her background in the retail industry led her to start a technology company (0:54) and why Zipline recently partnered with Total Retail to produce…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a research report produced in conjunction with Zipline titled, “Return to Retail: Preparing Your Stores for the Rush of Pent-Up In-Store Shopping Demand.” The resource shares why it’s more crucial than ever for retailers to reinvent physical stores for the…

Traditional brick-and-mortar retailers have experienced many challenges in recent years, from the growth of e-commerce to declining foot traffic to brands bypassing stores to sell their products direct to consumers. However, nothing prepared them for the disruption wrought by the COVID-19 pandemic. This informative resource covers how retails can best prepare their stores and teams for a post-pandemic rush.

Interested in knowing how your company's store safety protocols and procedures compare to that of 100 top retailers? Access our latest research report for an inside look at which retailers are performing best, the top trends in COVID-19 readiness, and ways to exceed customer expectations and improve satisfaction. Stay ahead of the competition by utilizing our 29 criteria to assess your in-store safety measures today.

Beginning in mid-July 2020, NAPCO Research conducted an in-store review of 100 top retailers’ COVID-19 safety measures based on 29 unique criteria, including signage, safety messaging, traffic flow, technology, and friendliness/experience. This report reveals the ranking of the top 25 performers, as well as offers examples and key takeaways for retailers that they can implement within their own stores as they welcome back shoppers.

Think digital-only communication can’t work for retail? Fjällräven North America opened a brand new store during the pandemic without a single in-person meeting. Read this case study to learn how Sarah Tava, Director of Brand Stores, is streamlining communications between HQ and the field, and, in the process, driving employee retention and giving meaning to employees’ work.

Retail Zipline is surveying the industry to understand retailers’ response to COVID-19 and the effects it will have on their businesses.