The back-to-school (BTS) season kicked off for retailers as early as springtime, as brands developed fresh strategies and high-engagement campaigns to capture new customers for the second most important retail season of the year. While full-scale campaigns have long been executed, it’s not too late for retailers to kick it into high gear during the…
E-commerce is having a significant impact on the overall growth of the luxury retail category, even during a weak economy, according to a study released by PM Digital, a New York-based digital marketing agency. This is among the findings in PM Digital's Trend Report: Luxury Brands Online, which analyzes the state of luxury e-tail and predicts how emerging digital and social media trends will impact the industry.
While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase "new luxury" accessories like high-priced handbags and shoes, according to a study just released by PM Digital, a New York-based digital marketing agency.
While search volume for "back-to-school shopping" heated up directly following July 4, more than a week earlier than in 2010, PM Digital President Suzy Sandberg said she sees marketers becoming more aggressive with keywords such as "sales," "discounts" and "free shipping."
Paid search performance revenue continues to consistently grow year-over-year, according to PM Digital's April 2011 Rewind Index, which measures monthly paid search performance for online retail clients.
Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.
The facts, stats and true in-the-trenches business experiences of 2009 now tell marketers a lot about what to expect for 2010 — the value-oriented, thrifty approach cemented in 2009 isn’t likely to change. Here are seven key trends that marketers should look to leverage in 2010.