Macy's is the First Retailer to Run Facebook's Auto-Play Video Ads
May 21, 2014

Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile news feeds, Adweek has learned. A rep for the department store giant claimed there were two other merchant brands testing the platform, but didn't disclose names. Macy's ads, which are marked as sponsored, ran on Friday within Facebook's iPhone app at the top of the news feed. They automatically began playing as users scrolled down the screen.

Macy's Lundgren on the Future of Malls
April 14, 2014

CNBC's Courtney Reagan speaks with Terry Lundgren, Macy's president and CEO, about the future of malls and competition in the retail sector. Lundgren also addresses the promotion of Jeff Gannett.

Macy's Growth Will Be Through Merchandising
April 7, 2014

The appointment of Jeff Gennette as president of Macy's is a giant step in the right direction for the department store industry. Macy's has always been a great merchandising organization and Mr. Gennette continues that legacy. It's through merchandise that the customer experiences Macy's mission to offer value, fashion and service. The future growth of retailing in general, and Macy's in particular, depends on how well an organization merchandises its offering across various channels of distribution.

Macy's Co-Producing YouTube Reality Series With Maker Studios
April 3, 2014

Here's one way Disney will try to recoup the $950 million it plans to spend buying YouTube network Maker Studios: with web series backed by deep-pocketed marketers. One example arrives Thursday, when Maker will post the first episode of "The Next Style Star," an online reality series listing Macy's as a co-producer. The 10-episode series will pit 16 fashion stylists against each other in a competition for $10,000 judged by fashion aficionados like Whitney Port, originally of MTV's "The Hills," and Made Fashion Week founder Jenne Lombardo. 

Macy’s CEO Gives Up Title of President
April 1, 2014

Macy's announced on Monday that its chief merchandising officer, Jeffrey Gennette, would become the company's new president, a promotion that may put him next in line to become chief executive. Until Monday, Terry J. Lundgren, Macy's chief executive, held the title of president, as well. "I'm O.K. with going down to three titles," Mr. Lundgren said. "As of yesterday, I was chairman, president, CEO and, most importantly, chief customer officer of the company." Gennette, 52, has held several positions at Macy's in different parts of the country. He's been chief merchandising officer since 2009.

Why Stores Matter so Much to Macy's in the $65 Billion Battle for Millennials
March 4, 2014

Excitement abounds at Macy's. The company reported total sales of $27.9 billion, comparable store sales grew 2.8 percent (which includes sales from licensed departments), earnings rose 19 percent to $3.86 billion. The stores look terrific. Renovation of the Herald Square store is about 85 percent complete and is brimming with name brand vendors, from Gucci to Vuitton, Burberry to Longchamps, Michael Kors to Coach, Hermes to Tumi and Tom Ford to Bobbi Brown. The store has a new look, with updated departments such as the new shoe floor.

Macy’s vs. J.C. Penney Over Martha Stewart Isn’t Over Yet
February 24, 2014

When Macy's reports fourth-quarter results tomorrow, there may be some commentary about weak sales of Martha Stewart merchandise in its home department. At least that's what Macy's said last month in a court filing seeking damages from J.C. Penney in a two-year-old lawsuit. "Post-trial sales have now taken place, and the sales figures show that the effect of J.C. Penney's conduct on Macy's sale of Martha Stewart Living Omnimedia goods was substantial," Macy's lawyers said. 

The World's 10 Most Innovative Retailers
February 12, 2014

No industry has been more transfigured in the past year than retail. Stores now behave like websites, tracking consumers as they browse. American malls have pretty much died (but may be on their way back to life). And in some parts of the country you can have your milk and eggs delivered to your home, along with your new iPod, on the same day. Those who lead the field strike the right balance between physical and digital, experience and affordability, and convenience and quality. 

How Big Data Helps Macy's and Kohl's Track You Like Never Before
January 27, 2014

As to be expected at events in any industry, executives at the National Retail Federation's Big Show earlier this month lapsed into lazy talk, bandying about vague notions such as "customer-centric solutions," while ticking off hot retail buzz terms like "personalization" and "omnichannel selling" without always delivering concrete examples of what those terms will mean in 2014. But along with the nebulousness came some meaty insight on what's poised to revolutionize how retailers serve shoppers: big data. IBM Chairman and CEO Ginni Rometty did a good job of demystifyng the concept. 

Why Macy's and J.C. Penney Report Successful Holidays in Different Ways
January 13, 2014

There's a big difference between the Christmas results of J.C. Penney and Macy's. While Macy's rejoices about solid gains, J.C. Penney is pleased with the results but will not reveal the true facts. I've given the two approaches a lot of thought. In an environment where most companies failed to reveal their sales plan, the two companies were leaders in the retail industry.