Internet Retailer

Leading Online Shopping Club Beyond the Rack Integrates Membership of Competing E-Tailer Row
July 22, 2011

/CNW/ -- North America's premier online shopping club, Beyond the Rack, announced today that it has reached an agreement with California-based social commerce retailer, Row, to integrate and serve its membership. The arrangement allows all members of Row automatic and seamless access to Beyond the Rack's extensive lineup of exclusive deals on top designer brand fashions, accessories, home decor, beauty, electronic, and top luxury travel destinations. This is the third online e-tailer that Beyond the Rack has integrated in the past six months along with private sale operator and online flash sale site (img

Thoughts on Another IRCE Gone By
June 24, 2011

While bad news around the economy continues to pile up — a plunging stock market, troublesome unemployment, a soft housing market, national debt that's out of control — the e-commerce industry seems unaffected. E-commerce sales are steadily rising and for many cross-channel retailers the channel is a bright spot in an otherwise dark place. This mood was certainly reflected at IRCE, where people were upbeat with where they were at and optimistic about their future.

IRCE: How is Growing in a Volatile Economy
June 17, 2011

Sporting impressive growth numbers — from just over $1.1 million in annual revenues in 2004 to projected revenues of $26.6 million this year — hasn't only weathered the storm of one of the most difficult economic environments in 80-plus years, it's thrived.

IRCE: Does a Group-Buying Site Make Sense for Your Business?
June 16, 2011

Curious about adding daily-deal sites to your list of marketing platforms? A lot of retailers are. Daily-deal sites are one of the fastest growing and hottest technologies in the retail industry today. But offering a daily deal requires a lot of hard work. Bob McKeon, founder and CEO of, shared his brand's experience working with Groupon at the Internet Retailer Conference & Exhibition yesterday in San Diego.

How to Find the Best Keywords for Your Brand
June 15, 2011

An important factor to success for any online retailer is which keywords to find and add to your search marketing efforts. Most retailers keep a lid on their most successful keywords, but the process for finding them isn't exactly a secret. Kate Goodman, vice president of e-commerce at women's apparel retailer Talbots, and Courtney Wegner, client services manager at iProspect, a search marketing firm, shared best practices to finding your brand's keywords in a session titled, How I Found My Best Keywords, at the Internet Retailer Conference & Exhibition in San Diego yesterday.

The Blurring Lines of Channel Convergence
March 28, 2011

The traditional definition of convergence has evolved to mean something much more than the ability to view media across three screens (computer, mobile, television). The term now represents the blurring of the lines between media delivery, social interaction, mobile experiences, and even the physical and digital worlds. Here are nine things that happened in the last year to bring convergence into focus: