Infogroup/Edith Roman

2011 Resource Guide
December 1, 2010

Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.

May 1, 2008

Access Technology Solutions Direct Selling Services 34 Randall Decker (801) 420-9225 Associated Global Systems Fulfillment 62 Sales (516) 627-8910 B&W Press Printer/Specialty Mailer 23 Paul Beegan (978) 352-6100 Belardi/Ostroy ALC, LLC Lists 22, 39, 60 Andrew Ostroy (212) 924-1300 BowTie Inc. Lists 6 Kristina Grubb (949) 855-8822 x3420 Brown Printing Printer 41 Jill Tobin (212) 782-7857 Catalogs America Printing BC Dan Sayin (727) 864-2000 Catalyst Direct Marketing Lists 32, 65, 67 Fred Litzky (201) 405-1414 Chilcutt Direct Marketing Lists 52 Jane McCoy (405) 478-7245 Commerce Register Service Bureau 48 Bob Schweighardt (201) 445-3000 Creative Automation Direct Marketing 55 Bob Rajan (800) 773-1588 Cyber City Teleservices Telemarketing Services IBC Erv Magram (201) 487-1616 Datamann Software 24 Kathy Reagan (802) 295-6600 Direct Tech Inventory Management 21 Jack Mahaffey (402) 895-2100 DM Transportation Group Transportation Management 56 Bill Wilson (717) 258-0611 DoubleClick Performics Search/Affiliate Marketing 35 Robin Simkins (312) 739-0682 Dydacomp Development Software 8 Rob Coon (973) 237-9419 Edith Roman Associates Lists 3 Kevin Collopy (845) 731-2684 Endicia Mailing Software 57 Sales Department (800) 576-3279 Foster Manufacturing Production Equipment 6 Ted Borowsky (800) 523-4855 Iverson Language Associates Translation

The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?
February 1, 2008

The news of infoUSA’s acquisition of Direct Media sent the combined reaction of total expectation and shock waves throughout the catalog/multichannel list industry. My own opinion is that this deal was to be expected considering the path that infoUSA has been going in recent years. Direct Media joins the infoUSA stable that contains Millard Group (including its most recent pick-up, Mokrynskidirect), Edith Roman, Rubin Response, Walter Karl, JAMI Marketing Services and American Church Lists. Then again, it’s a little surprising considering that Direct Media was sold to Acxiom nearly 12 years ago, only for Direct Media’s management team to buy the company back four

Case Study: B-to-B Cataloger Enjoys 26 Percent Lift With New Co-op Database
October 23, 2007

During a presentation of his firm’s new B-to-B co-op database, LexBase, at last week’s Direct Marketing Association (DMA) 2007 Conference in Chicago, Edith Roman Associates President Stevan Roberts presented a case study involving a 20-year-old (unnamed) cataloger that mailed 10 million catalogs per year and was looking to mail companies with more than 250 employees. “We took records from its file and matched them against our e-mail database,” Roberts explained. As a result, he claimed the cataloger increased orders by 26 percent within the first year. The cataloger sought out LexBase, which has been operational but not fully rolled out to all B-to-B

Hot Lists
October 1, 2006

CONSUMER Motley Fool Champion Funds The Motley Fool Champion Funds file is comprised of 5,336 investors looking for information and guidance on mutual fund investing. They’ve paid an annual average of $149 to read up on building long-term wealth. The base list price is $200/M. MetaResponse Group, (954) 360-0644, KooKoo Bear Kids KooKoo Bear Kids offers its 26,500 12-month buyers a fanciful assortment of children’s furniture, bedding and accessories designed as if from a child’s point of view. These catalog buyers primarily are women. They have an average age of 37 and an average household income of $175,000. The base