Direct Marketing Association

DMA Asks Congress to Pass National Breach Notification Law
February 4, 2014

The Direct Marketing Association (DMA) yesterday sent a letter to Congress restating its long-standing commitment to ensuring the security of consumer data across the entire data-driven marketing economy. The letter states, in part:

Much Ado About Marketing: Another Year, Another DMA Conference
October 14, 2013

Every year there's a different focus to the Direct Marketing Association's Annual Conference. This morning I'm heading out to Chicago to witness the spectacle once again. And once again (if you pardon the shameless self-promotion), I'll be presenting my session, The 9 Immutable Laws of Social Media Marketing. My session is part of the DMA's "Back by Popular Demand" series. In truth, I haven't read much about DMA13. Frankly, I want to be surprised.

4 Ways to Clean Up Your Email Database
May 26, 2011

With over 1.4 billion users of email, it's not surprising that businesses are using this channel for more communications. Email is relatively inexpensive and generates a high return on investment, with the Direct Marketing Association estimating a 43 to one return on every dollar spent on email marketing campaigns.

The Top Women in Cross-Channel Retailing
April 1, 2011

The cross-channel retail industry is at a crossroads. For starters, due to the economic downturn, the past couple of years have been difficult for the retail sector. But that's changing. Retailers are starting to see signs of life and are breathing a sigh of relief. At press time, for example, it was announced that February retail sales increased 0.6 percent over January and 4.2 percent year-over-year, according to the National Retail Federation.

Direct Marketers Win Round 1 
in Tax Collection Case
March 1, 2011

On Jan. 26, a United States District Court Judge in Denver entered a preliminary injunction against the Colorado Department of Revenue in the lawsuit that the Direct Marketing Association (DMA) brought challenging Colorado's new notice and reporting law, H.B. 10-1193. This controversial legislation — the enforcement of which is now suspended by the court's order — imposes three sets of obligations on out-of-state retailers that don't have nexus in the state and don't collect Colorado sales tax.

Latest Employment Report a Reason to Smile
January 21, 2011

Today I bring you the latest quarterly employment survey from Bernhart Associates. I find it very encouraging, and hope you will too. A rebound in hiring in the direct and cross-channel retail industries spells good news for all of us — and the economy in general.

What You Can Do to Stop the USPS' Appeal of the Exigent Postage Rate Increase
October 25, 2010

I don’t know how much more I can do or say about the U.S. Postal Service and its stupidity. I've made all kinds of suggestions on how it can increase its revenues, incentivize companies to try mail and win back customers who have abandoned the channel. I even wrote a fake testimonial letter from an online marketing company thanking the USPS for helping it build their business. And yet the madness continues.

Mailing Community Reacts to the PRC's Decision
October 1, 2010

With yesterday's decision by the Postal Regulatory Commission (PRC) to reject a postal rate hike proposed by the U.S. Postal Service, business mailers — and the trade groups that represent them — have reason to celebrate. At least for now.