Circle Commerce, Inc

2011 Resource Guide
December 1, 2010

Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.

Geerlings & Wade - Cutting Through the Vines (2,787 words)
June 1, 2001

By Scott Shrake Facing restrictive state laws, this wine cataloger uses direct marketing expertise and a smart software system to reach an increasing number of customers Catalog marketing reaches people you wouldn't reach otherwise because of geography or other reasons. But imagine if the goal of reaching customers were complicated by a vast tangle of laws that divided the country into a zigzag of possible/ impossible transactions. This is the challenge faced by Geerlings & Wade of Canton, MA, one of the nation's largest direct merchants of wine. Through ingenuity and a wonderfully robust computer infrastructure, the company has grown its business exponentially—despite