Bullock & Jones

Profile of Success: Mission Accomplished
January 1, 2008

HOW DID YOU BREAK INTO THE CATALOG BUSINESS: With a thorough knowledge of computers. A former middle-school science teacher, Ann Killeen was introduced by a friend to Jerry Machado, who was then founding the Storybook Heirlooms catalog (now closed). In discussing working together, the two came to an understanding: “I said to Jerry, ‘I like computers,’ and he said, ‘OK, you’ll be the director of IT.’” Eight years later, after helping Storybook Heirlooms grow from a start-up company to a $30-million operation, Killeen had become fully immersed in the catalog business. She moved on to other catalogers, including Tzabaco, Boudin Bakery, Real Goods and