Bill Me Later Inc.

B-to-B Sites Follow B-to-C in User Functionality and Benefits
June 3, 2008

Lately you’ve probably noticed that more and more B-to-B direct marketers are adding various Web 2.0 social networking functions to their online marketing efforts. Office Depot, for example, allows you to share one of its products with your network via Facebook, DiggThis and It also allows you to review a product and read the product reviews of others, both good and bad.
I’ve also noticed many more product videos cropping up on YouTube. Try searching for industrial tools or forklifts, for example. YouTube isn’t just for funny or entertaining videos anymore. Very useful videos on how to find, buy and use various

Industry Eye: Letters to the Editor
January 1, 2007

On Dell’s Service Woes Dear Editor, We read your editorial in the November issue and acknowledge that some of our customers, like you, haven’t received a positive experience when dealing with our customer service group. We’re making a sincere effort to address these concerns, as well as making a significant investment in our customer service organization to ensure that we consistently provide an excellent experience. In fact, this year alone, we have invested $150 million toward retraining our customer care and technical support teams, establishing additional vehicles for our customers to interact with us, and many more initiatives that are significantly