Today on Total Retail

The press likes to say it all the time: in-person shopping is dead. However, the press is dead wrong. While e-commerce sales continue to increase, people still prefer real-world shopping because they enjoy the overall experience. They want to touch the clothing, sit on the furniture, and pick out their own produce. In fact, the…

Beauty products subscription service Birchbox will expand its partnership with Walgreens for the holiday season by displaying fixtures inside 500 of the drugstore’s locations in 44 states. The Birchbox displays will be available from this Friday through the end of December. The displays will include limited-edition travel-themed Birchbox Beauty and Birchbox Grooming boxes, an Advent…

Marketers are still learning to connect with Gen Z, so we tend to default to how we approach millennials. However, these millennial strategies will likely miss the mark with the emerging Gen Z cohort. These digital natives are constantly connected to their mobile device and use it for almost all brand interactions. The majority of…

The holidays are a season that invites brands and online sellers to get creative with their marketing. For many, that means a jolly tone, cheerful imagery, and plenty of holiday puns. For e-commerce merchants specifically, holiday marketing means creative uses of shipping and customer data to personalize email campaigns. Below are three email campaign types…

The serious Black Friday players have been preparing for months. They've reviewed their operation and identified all the things they could do better in 2019. It’s big business, and for many retailers their holiday performance informs their whole year profits. Let’s assume you’re not one of the businesses with Black Friday meticulously planned. What can…

In the time it takes you to read this sentence, a crop of talented seasonal employees received job offers from your competitors. And that means the highly coveted pool of seasonal retail talent just got even smaller — a situation that’s only intensifying as the U.S. unemployment rate continues to hover around a near-historic low…

Every online retailer knows the importance of a well-optimized shopping cart. However, cart conversion strategies have mostly been driven by gut feeling in the past. Marketers often rely on intuition to determine what features make website visitors become customers. Now, artificial intelligence (AI) and personalization tools are making it easier to gain more insights into…

Barneys New York Inc’s flagship Madison Avenue outlet in Manhattan will remain open for at least another year, albeit in a slimmed-down form, while the buyer of the luxury retailer negotiates with the store’s landlord. A bankruptcy judge approved the sale of Barneys brands and other intellectual property to Authentic Brands, a firm that acquires and…

b8ta, the experiential retailer and pioneer of retail as a service (RaaS), is launching a new community-driven fashion and lifestyle retail concept focused on discovery and meaningful engagement. The store, called Forum, is opening in Los Angeles on Nov. 15, and will connect the modern consumer with forward-thinking brands that prioritize quality, design and sustainability.…

More often, a reliable employee who is always willing to go the extra mile, put in the extra hours, and take extra projects on starts slipping. Most often we think it’s a problem at home or outside the workplace. However, it could just be all the “extra” adding up to employee burnout, which was recently…