Today on Total Retail

Why Retail Giants Still Get Product Recommendations Wrong
January 31, 2020 at 10:13 am

Bad recommendations hurt e-commerce. Online retailers must be armed with product and customer data to correctly recommend complementary products. If they don't have the data points, nor the ability to use them, mismatched product recommendations are inevitable. This can be a source of embarrassment for even the biggest retailers. Amazon.com made the headlines recently for all…

Nordstrom Launches Recommerce Program Online and In-Store
January 30, 2020 at 12:18 pm

Nordstrom is the latest traditional retailer to join the resale movement, the company announced in a press release. The upscale department store will be selling gently used merchandise in excellent condition online and at its New York flagship in an initiative called See You Tomorrow. The program begins Jan. 31. The press release announced that See…

thredUP, PVH Corp. CEOs on 2020 Retail Trends and Company Growth
January 30, 2020 at 12:59 pm

Each year, the National Retail Federation Foundation releases The List of People Shaping Retail’s Future, a celebration of dynamic individuals shaping the industry. Total Retail had the opportunity to interview a pair of 2020 honorees, James Reinhart, co-founder and CEO, thredUP, and Manny Chirico, chairman and CEO, PVH Corp., as they walked the purple carpet at the…

4 Global Fraud Payment Trends to Expect in 2020
January 30, 2020 at 10:53 am

Last year shaped up to be an intense one in the world of payments fraud, and 2020 is ramping up to be just as wild. Social engineering, identity fraud, behavioral biometrics and machine learning seem to be the top concerns for businesses in 2020. As we move further into 2020, we looked at where the…

The New Rules of Retail Marketing in 2020
January 30, 2020 at 10:14 am

Two conflicting sentiments — hope and trepidation — are the driving force behind many U.S. retailers’ marketing plans for this year. U.S. retail sales rose 3.4 percent during the 2019 holiday season. The online sales for apparel, jewelry, and department stores all saw year-over-year increases. In 2020, retailers hope for growth rests on their ability to…

Untapped and Unfiltered: How to Win 2020 With a Solid SMS Marketing Strategy
January 30, 2020 at 9:55 am

Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy: beyond tried-and-true email and social towards underutilized channels like push notifications and SMS. I’ll focus on the latter channel in this article. Ignoring SMS…

4 Marketing Automation Solutions Every SMB Should Have in 2020
January 29, 2020 at 12:52 pm

Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of marketing automation tools that many are unaware of that have the ability to help SMBs reach customers in a timely and…

Former Head of Victoria's Secret Jan Singer Named New J.Crew CEO
January 29, 2020 at 3:17 pm

J.Crew has named former head of Victoria's Secret and retail industry veteran Jan Singer as its new chief executive officer, effective Feb. 2, reports CNN. Singer is an experienced consumer, brand and retail leader, CEO and board member, having previously served in leadership positions at SPANX, Nike, Reebok, Kate Spade and other retailers. J.Crew has been searching…

Why Going Cheap on Your Branding is a Big Mistake
January 29, 2020 at 2:45 pm

In the current economic climate, lots of businesses are looking to tighten their belts and reduce their expenditure. However, while cost-cutting should be an ongoing concern for any business, it's important to appreciate those areas where cutting back on your spending can have a disproportionate impact. Nowhere is this truer than with your branding. Skimping…

The Times They Are A-Changin, for Corporations Too
January 29, 2020 at 2:25 pm

The past decade will be remembered as an era of great transformation. Transformation in the transportation industry, thanks to Lyft, Uber, and the evolution of self-driving vehicles. Transformation in the entertainment development and distribution space, courtesy of nimble companies like Spotify and Hulu, as well as more mature organizations like Netflix and Amazon.com. In the…