Today on Total Retail

Your Growth Checklist: 5 Dimensions of Scalability
September 17, 2019 at 11:33 am

When an ambitious entrepreneur or leader launches a retail business — whether e-commerce or brick-and-mortar — one of the first and most pressing considerations should always be scalability. Specifically, this translates to the potential for a product, structure or process to stretch to meet the size and scale of the given customer landscape. As business…

How to Gain a 360-Degree View of the Customer
September 17, 2019 at 10:45 am

We’ve all heard the advice: meet customers where they are. But what does that actually mean for modern marketers? Years ago, this strategy was fairly easy to execute as brands could focus on a handful of channels (e.g., billboards and direct mail) and retain loyal customers. Today, the marketing landscape is far more complex. Customers…

Walmart is Reviving Fashion Brand Scoop
September 17, 2019 at 9:53 am

Walmart said Monday it’s relaunching the once-beloved trendy New York fashion brand Scoop NYC on its website and in select stores. Scoop shuttered all 16 of its stores in New York City three years ago, having gained famed with its chunky black-and-white logo appearing across episodes of “Sex and the City” and on the arms…

J.Crew’s Madewell Brand Files to Go Public 
September 16, 2019 at 1:34 pm

J.Crew announced last week that it has filed documents with regulators to prepare for an initial public offering for its fast-growing denim brand, Madewell. According to the filing with the SEC, Chinos Holdings, J.Crew's subsidiary, will be renamed Madewell before the IPO. The company didn't disclose the size of the offering or its target price range, but said it…

How Luxottica Personalizes the Loyalty Experience Across Brands
September 16, 2019 at 12:35 pm

In episode 213 of Total Retail Talks, Executive Editor Joe Keenan interviews Brian Venuti, vice president of loyalty and CRM at Luxottica, a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Listen as Venuti discusses the loyalty programs across all of Luxottica's brands, the company's efforts to streamline leadership and…

3 Tips for Retailers to Navigate Mobile’s Growth and Complexities
September 16, 2019 at 12:25 pm

The ease of e-commerce continues to radically shift how consumers shop. With mobile expected to account for 74 percent of all e-commerce transactions in 2021, retailers are now placing a greater focus on users’ experiences in-app. But how do shoppers really interact with e-commerce apps, and how can marketers use these insights to inform their growth…

Telling the Same Story is a Key Differentiator for Your Brand
September 16, 2019 at 12:07 pm

The digital era we live in gives consumers a world of choices. That means brands are competing for business more than ever before. Unfortunately, too many struggle to share their message in a way that makes them stand out as the clear best choice. At the same time, consumers are looking for more personalized experiences…

E-Commerce Retailers Face Long-Term Challenges as Payment Fraud Damages Customer Trust
September 16, 2019 at 11:49 am

Today’s consumers demand instant and excellent shopping experiences. For many retail brands, if these expectations aren't met, it can have major impacts on trust, loyalty and long-term growth. A key component for successfully keeping customers happy is providing them a secure experience while they interact with a brand’s site. However, as fraudsters become more sophisticated…

Amazon Probed by US Antitrust Officials Over Marketplace
September 13, 2019 at 1:06 pm

A team of Federal Trade Commission (FTC) investigators has begun interviewing small businesses that sell products on Amazon.com to determine whether the e-commerce giant is using its market power to hurt competition. Several attorneys and at least one economist have been conducting interviews, according to three merchants. All were asked what percentage of revenue their businesses derive from Amazon vs.…

Retail Hiring, Training and Retention Strategies for the Holiday Season
September 13, 2019 at 12:36 pm

In this week’s Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss hiring strategies for retailers, as written in a recent article featured on Total Retail, “How to Attract and Retain Gen Z Talent in a Tight Labor Market,” by Aaron Schwarzberg, chief operating officer of Learning Tribes. Younger workers expect more from…