Web Optimization

Why the Cloud is the Future of Your Online Store
January 29, 2016 at 11:59 am

Everyone has already heard how important the cloud is to the future of business, but that doesn’t just apply to the Fortune 500s. E-commerce companies of all sizes can get terrific benefits — e.g., reduced costs and quicker recovery times — from moving their website and back-end to the cloud. Most important of all however is that the…

Preparing for the Holidays: A 101 in Web Performance Optimization
December 1, 2015 at 10:21 am

Holiday sales traditionally constitute a huge portion of retailers’ annual revenue, and there’s a lot at stake in the upcoming season. According to PwC, web sales for the overall retail sector will see a mid- to high-teens percentage increase over last year, with the leading retailers poised for a 40 percent to 50 percent increase.…

5 Ways to Optimize Your E-Commerce Site for the Holidays
November 25, 2015 at 11:37 am

Cyber Monday is quickly becoming the antidote to what many dread about Black Friday — hordes of shoppers, long lines and amped adrenaline as the holiday shopping season officially kicks off. Americans are expected to spend $3 billion this Cyber Monday, a 12 percent increase from last year. Therefore, it’s vital that online retailers take…

An E-Commerce Survival Kit
September 21, 2015 at 3:41 pm

In a keynote presentation at the NEMOA directXchange Fall Conference in Schaumburg, Ill., last week, Peter Cobb, co-founder and executive vice president of eBags.com, offered his thoughts on how online retailers can remain competitive — and profitable — in a constantly evolving industry. Here are six of Cobb’s tips: 1. Offer something fresh and with…

Too Many Abandoned Carts? Don’t Blame Shipping Costs
July 21, 2015 at 2:04 pm

We all know you can’t close a sale every time someone clicks on a "Buy Now" button on your website. There are dozens of studies showing cart abandonment rates in the 65 percent to 80 percent range. Some of those people are just kicking the tires and aren’t going to buy today, but too many…

5 Ways Retailers Can Improve Their Gifting Strategies
July 14, 2015 at 2:48 pm

Breaking through the noise to establish your online store as a gift destination isn't easy. The good news is that your customers love your products. However, data shows that many customers who purchase items for themselves online aren't necessarily shopping for gifts at the same stores. Much of this is due to the various obstacles…

Patience is an Absent Virtue During Peak Shopping Events
June 16, 2015 at 2:41 pm

Patience is a virtue, but unfortunately it’s not one that that e-tailers can count on from their customers, especially when it comes to peak digital shopping events like Mother’s Day. Consumer impatience and demand for consistently high performance and speed is a well-documented fact in today’s digital economy. The so called "Google effect" has drained…

What’s the X Factor in A/B Testing?
June 3, 2015 at 3:02 pm

Sometimes marketing can feel a little bit like a science experiment. You get an idea, make a plan, put it in action, test it, and see if it you’ve found the secret formula. Of course, the truth is there’s no secret formula. In reality, the biggest X factor in achieving success through your A/B testing…

Testing Helps Drive Online Revenues for JanSport
May 22, 2015 at 3:37 pm

A latecomer to the e-commerce party, JanSport has been making up for lost time in large part to an ongoing testing program that's helped to optimize the brand's website. Prior to May 2013, JanSport didn't have an e-commerce site; it sold its backpacks via wholesale partnerships with national retail brands. Upon launching its e-commerce site,…