Virtual Reality

Looking to the Future of the E-Commerce Experience
February 7, 2018 at 5:47 pm

The way we shop and sell goods has significantly changed over the past several years. Everything has become more digital, and last year’s Black Friday sales made that clear. And while more consumers are embracing online shopping, many still enjoy the experience of going to traditional brick-and-mortar stores to purchase goods. In physical shops, we…

How Experiential Retail is Disrupting an Industry
January 18, 2018 at 11:07 am

The retail industry is undergoing a major transformation as e-commerce disrupts traditional brick-and-mortar store models and gives rise to new modes of “experiential retail.” The experiential retail trend is being driven by a number of factors, including the increasing popularity of e-commerce, the decline in traditional department store traffic, and the proliferation of mobile devices.…

Amazon Patents a Mirror That Dresses You in Virtual Clothes
January 3, 2018 at 11:19 am

Amazon.com is upping its virtual reality game. CNBC reports Amazon has patented a blended-reality mirror that lets you try on clothes virtually while placing you into a virtual location. The imagined mirror works by scanning the environment to generate a virtual model, and then identifies the face and eyes of the user to determine which objects…

What Virtual Reality Means for Retail in 2018
January 3, 2018 at 9:16 am

While the debate will continue around businesses’ expectations of virtual reality's potential vs. the realities of consumer adoption, VR has gone ahead and found a growing number of ways to make business and industry more efficient, more effective and better connected to its customers. And not always in the most obvious ways. Take VR retail…

Williams-Sonoma Acquires AR 3-D Imaging Startup
November 17, 2017 at 12:09 pm

Furniture and kitchenware giant Williams-Sonoma, Inc. (WSI) is acquiring augmented reality (AR) startup Outward in an all-cash deal for $112 million. The furniture brand, which operates stores including Williams-Sonoma, Pottery Barn, West Elm and others, will be using the startup’s 3-D imaging tech to “enhance and extend its high-touch customer service platform,” the company says. Outward, founded…

How Will V-Commerce Arrive? Consumers Show the Way
November 16, 2017 at 8:21 am

Augmented reality (AR) and virtual reality (VR) bring the potential for entirely new shopping experiences and new kinds of added value. They are the gateways to “v-commerce,” a blend of brick-and-mortar retailing and e-commerce. L.E.K. Consulting recently surveyed 1,000 consumers who were aware of AR and VR technology. The results offer an initial look at…

3 Takeaways From Shop.org
October 3, 2017 at 10:59 am

After chatting with and listening to retail executives at last week's Shop.org conference in Los Angeles, I left the event with the following three themes: 1. Amazon.com is a Behemoth, But We Have Brands and Communities The overriding sense I got listening to retailers at Shop.org is that while they understand that trying to compete…

Virtual Reality IRL at Shop.org
September 28, 2017 at 3:06 pm

The future is now. This thought went through my head several times this week at Shop.org in Los Angeles, especially when I was sampling some of the virtual reality (VR) immersive experiences that were on display on the trade show floor. The VR experiences I've demoed in the past have been proof of concepts designed…

Digital Technologies and Implications for Retailers
November 8, 2016 at 12:47 pm

Whether it’s fraud prevention or facial recognition, retailers have never before faced such a proliferation of technology. Today, retailers must be experts around geo-location, mobile apps, mobile wallets, authentication and a slew of other technology-related tools, not to mention have strategies in place to utilize them correctly. To sort out all of the technology options…