Technology

Target is Testing Robot Employees In-Store
May 3, 2016 at 9:28 am

Don't be surprised if you bump into a robot next time you shop at Target. The retail giant is testing robots for a week at one of its San Francisco stores to help stock shelves and take inventory, according to Fortune. Simbe Robotics, a Silicon Valley startup, built the robot called "Tally," which can move around…

Wal-Mart Wants a Few Good Startups
April 29, 2016 at 1:49 pm

Wal-Mart has joined a growing list of retailers issuing calls for a few good startups to help solve some sticky technology problems and create more compelling shopping experiences. The world’s largest retailer is hosting an open call, inviting startups to its Bentonville, Ark. headquarters to pitch to top executives. The program is being led by Wal-Mart’s Lab…

Ratings and Reviews + Electronic Shelf Labels = A Match Made in Retail Store Heaven
April 28, 2016 at 11:09 am

The verdict is in: 2016 is the year of the store reinvented. We’ve all seen the headlines and stories of how retailers of all sizes around the world are giving their brick-and-mortar shelves a makeover by melding the offline and online worlds. Target recently announced it will completely revamp its stores to attract more millennial…

Retail Marketing Goes Agile in the Face of an Ever-Changing Truth
April 26, 2016 at 3:28 pm

It’s no secret that retail marketing is changing. According to Forrester, 85 percent of marketing executives believe that today’s marketing department has functions that no one thought would be a responsibility even three years or four years ago. This pace of accelerated change and expectation has led to the need for an agile marketing ideology…

Back to the Future: The Digital Marketer’s Return to Direct Mail
April 21, 2016 at 10:08 am

Believe it or not, print as a medium is making a comeback, one that's becoming increasingly necessary for any digital marketing campaign. Don’t agree? Take a look at the recent news coming from Time Inc. and Nielsen Catalina Solutions (which connects TV and digital ad exposure to in-store CPG sales), showcasing how combining print, digital and…

Droids, Not Drones, Are the Future of E-Commerce Deliveries
April 20, 2016 at 10:47 am

In the shadow of Greenwich’s 02 Arena — the futuristic dome originally built as London’s showpiece for the Millennium — what looks like a picnic cooler on wheels zips among groups of gawking children. This little delivery robot, designed to autonomously navigate sidewalks, not roads, later this year will begin making deliveries from local businesses…