Technology
April 3, 2017 at 10:51 am
The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints is just around the corner. We're seeing the thin end of the wedge with FitBit, Apple Watch, Amazon Alexa, Nest and Google Home. In…
March 30, 2017 at 5:20 pm
A number of retailers and analysts claim that “category management is dead” because it’s too product focused rather than shopper centric. However, the results of the Symphony GOLD third annual Category Management Survey suggests you don’t need to kill off category management to be customer focused. Seeking to benchmark category management approaches, the survey polled…
March 29, 2017 at 4:15 pm
The way brands and retailers have traditionally handled customer service and support is in desperate need to improve quality, efficiency, access and availability of customer-desired solutions and outcomes. What’s more, organizations need this upgrade as well to increase efficiencies and decrease costs in their operations. The ability to offer a self-service approach to consumers so…
March 29, 2017 at 4:04 pm
Wal-Mart Stores Inc. this week announced that it promoted three officers within its U.S. technology and global platforms organization. Fiona Tan is now senior vice president leading the U.S. customer technology organization; Jaya Kolhatkar is now senior vice president leading the global data and analytics platform organization; and Jae Evans is now vice president leading…
March 29, 2017 at 3:47 pm
Wal-Mart Stores Inc. this week announced that it promoted three officers within its U.S. technology and global platforms organization. Fiona Tan is now senior vice president leading the U.S. customer technology organization; Jaya Kolhatkar is now senior vice president leading the global data and analytics platform organization; and Jae Evans is now vice president leading […]
March 29, 2017 at 11:03 am
According to recent research from the Chief Marketing Officer (CMO) Council and SAP Hybris, more than a third of marketers believe their technology investments are falling short in connecting content, commerce and conversation with back-end operational realities. While technology and data have met expectations in measurement and customer interaction, marketers feel their technology strategies aren't…
March 29, 2017 at 10:34 am
Experts from every corner of the retail industry descended on Las Vegas for the Shoptalk conference earlier this month, all with one ultimate goal: find ways to better connect with customers. Though where to begin in achieving that goal is less clear, especially when effective strategies are informed by all sorts of disciplines — e.g., psychology,…
March 28, 2017 at 11:22 am
To help you prepare for what figures to be another volatile year, Total Retail sent its editorial advisory board a series of questions about what they expect to be the biggest trends, technologies and disruptors that will impact retail businesses in 2017. In addition, our board members offer their advice on how to make 2017…
March 28, 2017 at 9:24 am
External third-party services can be a tremendous asset for online retailers. They allow sites to quickly and easily incorporate critical core functionalities — e.g., reviews, payments, site search, analytics — as well as “nice to haves” that help sites stand out — e.g., A/B testing, social plug-ins, product tours. Brands can implement these functionalities with…
March 22, 2017 at 1:33 pm
In an interview yesterday with Sucharita Mulpuru at Shoptalk in Las Vegas, Kohl's Chairman, CEO and President Kevin Mansell discussed the future of the struggling retailer, including the role of brick-and-mortar, how the department store will leverage technology, how it views Amazon.com, and the potential impact of the proposed border adjustment tax
