Store Design

Endless lines. Pushy crowds. Hearing "The 12 Days of Christmas" for the umpteenth time in a matter of hours. Spend a little time shopping this holiday season and odds are good you'll want a good stiff drink. Not that you need to abandon your basket to grab one. More clothing retailers are branching out into the cocktail scene, offering consumers the opportunity to pause mid-shopping trip for a drink and small plates of food. Saks, Urban Outfitters and Brooks Brothers are among the brands that have recently announced plans to build out bar and restaurant spaces in stores.   

There's a sense of alternate reality built in to each of URBN Inc.'s (owner of Urban Outfitters, Anthropologie, BDLHN and Terrain) stores. Now URBN is taking this experience to the next level by building a branded village where ladies (and men) can live its ethereal lifestyle and buy it, too. Our sister site Racked Philly reports that the company purchased 6.5 acres in Devon, Pa. (about 30 minutes outside the heart of Philadelphia as the Google Maps flies) onto which they plan to erect a Terrain garden center, an Anthropologie, a boutique hotel, a couple farm-to-table restaurants, and more.