Store Design

Imagine for a minute that instead of going to the mall, you lived there. Now, imagine that that mall wasn’t just a parcel of real estate with dozens of national retail chain tenants selling often largely undifferentiated merchandise, but instead was magically transformed into a highly differentiated mixed-use space whose sole mission was to cater…

Tommy Bahama is winning over today’s distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussed…

Matching the right product with the right customer requires creating and executing a tailored assortment in each location.

If I wanted to wait in a long line, wander aimlessly and have my personal space invaded, I would have gone to a theme park. Unfortunately, this type of inconvenience is penetrating the big-box shopping experience, and with more on-the-go consumers than ever, people are heading to smaller-format stores (not to mention the smallest format…

Adding to an already successful year, Everlane, a startup selling high-quality clothing basics, just announced a partnership with Nordstrom. From Sept. 29 through Nov. 12, Everlane will be available in department store locations in California, Washington, Canada, Dallas and Chicago, and also on Nordstrom's website. The partnership is part of Pop-In@Nordstrom, a shop-in-shop initiative that…

First impressions are more important than you realize. It’s said that people form their opinions about someone within 15 seconds of meeting them. If you’re opening a brick-and-mortar store, first impressions are vital. Overall, competition in the retail sector is intense, but things are much tougher when opening a brick-and-mortar store. Consumers should be able…

Consumer marketing research firm Eye Faster recently conducted a major study encompassing a dozen stores from a variety of U.S. retailers to identify behavior patterns and generate insights into the shopping experience. Mobile eye-tracking headsets were employed to observe shopper behavior and provide measurement at key levels of engagement. Among the key conclusions: unplanned purchasing…

When retailers have problems with store ad management, communication and displays, digital signage is the answer. Digital signage is a rapidly growing tool used among retailers large and small. This e-book will allow retailers to discover how digital signage draws in customers, represents your brand, and displays memorable ads that drive sales.

In this episode of Retail Right Now, get the latest retail news, including the launch of Nordstrom Local, a merchandise-less store; Amazon.com's 1-Click patent expiring; and the e-commerce giant's search for a new North American headquarters.

Sephora said it's planting its "smallest footprint" in the U.S. yet with the launch of freestanding makeup studios. The beauty retailer announced plans last week to roll out the new Sephora Studio concept across the U.S., with the first location opening in Boston this week. The studios will be about 2,000 square feet, less than half…