Sephora Generates Store Traffic With Beauty Classes
October 7, 2013

Beauty retailer Sephora has launched Sephora University Beauty Classes, a new program designed to help beauty lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye. Now available in more than 60 stores throughout the United States, these complimentary classes are the newest way in which Sephora is striving to further enhance the client experience.

Google Finds a Fashionable Champion in Diane von Furstenberg
October 7, 2013

Last Thursday, Diane von Furstenberg's studio in New York's Meatpacking district underwent a temporary transformation. Gone were the large pieces of furniture on the east-facing wall; in their place were cameras, studio lights and a half dozen production people, in addition to representatives from Google, the Council of Fashion Designers of America (CFDA), public relations firm KCD as well as von Furstenberg's own design company. The occasion? Von Furstenberg was hosting the first shoppable Google+ Hangout, one in a series to be held by CFDA designers.

Sherwin-Williams Releases Google Glass App
October 1, 2013

Sherwin-Williams is releasing a new consumer app for Google Glass, called ColorSnap Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device. "We're committed to harnessing the latest in technology in order to create superior experiences for our customers," said Ellen Moreau, VP of

Urban Outfitters Rolls Out Innovative Digital Tactics
September 20, 2013

Trendy retailer Urban Outfitters has been experimenting with technology in its stores for years, using its retail locations for additional fulfillment for online orders and rolling out mobile point-of-sale (POS) units last holiday season. Urban Outfitters e-commerce executive Holly Devine spoke with eMarketer's Christine Bittar about mobile retail tactics, online sales and trends in e-commerce.

6 Tips for Retail Technology Implementations
August 14, 2013

In a keynote session at the eTail East conference in Philadelphia, Tripp Sessions, the former chief information officer at Benchmark Brands, the parent company of FootSmart, a cross-channel retailer of shoes, socks and foot care products, laid out his tips on how companies can seamlessly and effectively roll out a new technology implementation. Sessions was recruited to lead the turnaround of the information technology and e-commerce operations teams at Benchmark Brands. Here's a recap of Sessions' tips:

How Cloud-Based Payment Platforms Are Changing the Way Retailers Do Business
July 3, 2013

Historically, the payments ecosystem has been disjointed and time intensive, creating tremendous operational inefficiencies. With so much riding on payment performance, merchants are seeking simpler, streamlined payments solutions that can accommodate geographic growth and new demands to adapt quickly and seamlessly to the constantly evolving retail landscape.

Benefits of Cloud-Based Workforce Solutions for CE and Appliance Retailers
July 2, 2013

Differentiation can be difficult in the consumer electronics (CE) and appliance industries because most vendors offer similar products at similar prices. In many cases, the delivery of exceptional customer service at every step of the transaction sets the best CE and appliance retailers apart from their competitors.