In a jam-packed emergency town hall meeting organized during last weekโs NEMOA conference in Cambridge, Mass., to address the impending huge postage increases, catalogers and vendors present tossed out myriad ideas. Some are revolutionary, some revisit past practices, albeit in a modern way. Naturally, not many of them werenโt fully hashed out, but some could have merit for your company, some might be a little obvious (but watch for a new twist), some not so obvious. Take your pick. 1. Find ways to do more co-mailing. Find noncompetitive co-mailing candidates with your printer, pointed out the meetingโs leader, Russ Gaitskill, president of the Garnet Hill
Shipping
Although the U.S. Postal Service Board of Governors today approved most of the rates recommended by the Postal Regulatory Commission (PRC) last month, they asked the Commission to re-think the whopping catalog rates the PRC stunned the industry with, accepting them โunder protest.โ In making the announcement today in a teleconference, James Miller III, the chairman of the postal governors, said the Board asked that the Commission โreconsider certain issuesโ regarding Standard Mail flats as well as the First Class nonmachinable surcharge rate and the Priority Mail flat-rate box. Miller tempered any possible enthusiasm of a modification of the catalog rates, warning that the Commission could
Plenty of mailers got their letters in to the U.S. Postal Service Board of Governors by the March 8 deadline, some protesting the horrific catalog postal rate increases recommended by the Postal Regulatory Commission (PRC). In fact, I checked with the Governorsโ office this morning (March 9), and heard that the office received more than 1,000 letters โ though not all necessarily concerning the killer catalog rates. Thatโs a nice big number indeed, but Iโm taking a glass half empty approach to this edition of The Corner View. That is, letโs go on the assumption that these unfair rates will be accepted by
Plenty of mailers got their letters in to the U.S. Postal Service Board of Governors by the March 8 deadline, some protesting the horrific catalog postal rate increases recommended by the Postal Regulatory Commission (PRC). In fact, I checked with the Governorsโ office this morning (March 9), and heard that the office received more than 1,000 letters โ though not all necessarily concerning the killer catalog rates. Thatโs a nice big number indeed, but Iโm taking a glass half empty approach to this edition of The Corner View. That is, letโs go on the assumption that these unfair rates will be accepted by
Postal experts at WindowBook, a Cambridge, Mass.,-based postal software solutions provider, urge mailers to start examining mailing systems well before the new rates are implemented in May. In a new report, WindowBook specialists offer these tips on how mailers can get through the postal rate increases by knowing what to look for in their mailing systems. 1. Make sure your software can easily adapt to changes. The WindowBook report says your mailing software should be able to calculate the new rates and produce updated PAVE-approved U.S. Postal Service forms. (PAVE is a voluntary testing program offered by the Postal Service for evaluating presort software
Thereโs a bit of irony as to how the mood among catalogers, printers, industry groups and the like shifted so radically from the assorted kudos to the PRC last Monday after it released its recommendations to the desperate situation mailers find themselves in right now. Word started spreading late last week during a retirement party for outgoing PRC chairman George Omas. โWe all first saw drop-ship discounts increase, which was good,โ says Joe Schick, director of postal affairs for printer Quad/Graphics, who was at the reception. โBut then it seemed as though every analysis we ran on catalog rates, it got worse and worse. Maybe
Among several catalogers and printers who last week uncovered a sizable difference among rate increases that the U.S. Postal Service had requested in its original R2006 rate case and those that the Postal Regulatory Commission (PRC) on Feb. 26 recommended, was Don Landis, vice president of postal affairs for printer Arandell Corp. โThis increase will have a serious, adverse effect on the catalog industry,โ he says, referring to the rates for some catalog categories if implemented per the PRCโs recommendations. โIt has the potential of moving catalogers to different media, which is the very thing the USPS didnโt want to happen.โ (See the bottom
The Feb. 26 announcement by the Postal Regulatory Commission (PRC) of its postal rate recommendations on the surface looked like good news for mailers. But a closer look at the rates for the various bulk mail subclasses exposes a number of potentially enormous rate hikes for a significant number of catalogers. The PRC recommendation is now in the hands of the U.S. Postal Serviceโs Board of Governors, who can either accept, reject or accept them under protest. Although the PRC recommended an average rate increase of 9.3 percent for Standard Mail, the bulk mail category that most catalogers and other direct mailers use, a closer
The Feb. 26 announcement by the Postal Regulatory Commission (PRC) of its postal rate recommendations on the surface looked like good news for mailers. But a closer look at the rates for the various bulk mail subclasses exposes a number of potentially enormous rate hikes for a significant number of catalogers. The PRC recommendation is now in the hands of the U.S. Postal Serviceโs Board of Governors, who can either accept, reject or accept them under protest. Although the PRC recommended an average rate increase of 9.3 percent for Standard Mail, the bulk mail category that most catalogers and other direct mailers use, a closer
One of the reasons any veteran in his or her field is brought in to manage an operation is to inject some fresh ideas, come up with some money-making business initiatives and perhaps even spark a little controversy in the process. As I approach my first anniversary with Catalog Success, Iโve instituted some positive change, some new features and we have some other initiatives that youโll find out about later in the year. Wait! Donโt go to sleep! Iโm not looking to give myself a happy anniversary pat on the back (yawn!). Iโm talking about some of the previous initiatives here that Iโve inherited, namely