Search Engine Optimization
February 23, 2022 at 2:44 pm
History tells us that until a consumer hits “Buy,” they can easily change their mind or a competitor could snatch them away. At every step of the customer journey, a dozen brands are competing for their attention. That’s why you need to do everything you can to nudge potential customers along the path to purchase.…
April 29, 2021 at 6:44 pm
For years, companies like Amazon.com and Google have been redefining customer expectations for shopping online, offering instant, personalized products tailored to their customers' wants and needs. The State of Search and Discovery report shows that strategically investing in search is not only vital for satisfying e-commerce customers, it's also pivotal for nontechnical users like product…
March 16, 2021 at 6:35 pm
Even through the recent turbulent times, Google hasn't stood still. There have been a variety of innovations that address the changing needs of searchers and new ways to make search results even more relevant. Among the main changes, here are four important developments that retailers need to mobilize to get the most out of the…
March 2, 2021 at 1:45 pm
Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.
February 23, 2021 at 2:02 pm
Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to checkout. A poorly planned category page will often send users back to Google to look for another site that carries products like yours.…
February 4, 2021 at 5:01 pm
To say that the COVID-19 pandemic has had massive consequences on the retail industry would be an incredible understatement. From bankruptcies to widespread contractions in operations, the retail industry has been at the center of the COVID-19 economic crisis since the beginning of the outbreak. And beyond just the operational difficulties they’ve had to face,…
February 4, 2021 at 4:46 pm
In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “SEO Might Be Dead But ‘E-A-T’ing Right is Alive and Well,” authored by Steven Clayton, founder and CEO of NetBlaze. Google made major changes to its search algorithms back in May 2020 that have…
January 31, 2021 at 6:35 pm
Search engine optimization, as many retailers might know, died a natural death in May 2020 when Google made major changes to its search algorithms. This “Core Update” effectively gave more weight to Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles. Google introduced E-A-T as guidelines for its human search quality raters and subsequently published these guidelines to “help…
November 17, 2020 at 10:16 am
It’s been a year of disruption for all of us, and the retail sector is no exception. Online sales will be more important than ever to ensure a strong Q4. Therefore, here are some key retail search engine optimization tips designed to make the most of the holiday shopping opportunity. 1. This year more than…
November 12, 2020 at 11:53 am
Although this is a holiday shopping season like no other, retailers should market with confidence knowing they have pre-holiday data to help them not only understand how consumers are likely to act, but how they’ll search. In order to keep up with the shifts in what shoppers search for online, fast-moving retail teams are quickly…
