RFID

Walmart's RFID Mandate: A Prequel to Wider Retail Adoption
December 20, 2022 at 7:50 pm

Earlier this year, Walmart issued a new mandate which required suppliers in certain departments to begin providing RFID tags, joining retailers such as Nordstrom in expanding its use of the technology. Having succeeded with its use of RFID for its apparel products, Walmart has told its suppliers that any brand supplying products for its home,…

Preparing for Black Friday: The Role of RFID
November 16, 2022 at 6:54 pm

Black Friday sales are anticipated to continue their upward trajectory, as retailers capitalize on the opportunity to preserve market share early in the holiday season and shoppers still strongly resonate with bargain pricing. Having established itself as the traditional beginning of the holiday shopping season, despite recent trends to shift spending earlier in the cycle,…

How RFID Can Help Retailers Manage Returns
October 6, 2022 at 11:35 am

As the retail sector continues to make an impressive recovery and overall sales increase, so does the volume of product returns that must be processed. While e-commerce has been a critical revenue stream contributing to retail recovery, reports identifying that a remarkable 18.1 percent of all e-commerce orders are returned highlight the challenges associated with…

Optimizing In-Store and Online Channels for the Ultimate Customer Experience
July 26, 2022 at 7:31 pm

Retail was impacted by the COVID-19 pandemic on a foundational level. Unable to open doors to the public and forced to quickly scale up (or even create from scratch) an online business model, the industry had to adapt fast to preserve revenue streams. Now, nearly two years later, the retail landscape has evolved significantly as…

Countering Counterfeits: Why Item-Level Visibility and Unique IDs Are Key
October 28, 2021 at 3:02 pm

In June, the Department of Homeland Security projected nearly $1 billion worth of counterfeit luxury goods to be seized between the 2020-2021 fiscal years leading up to the end of September. Shortly after, over $12 million in counterfeit goods were seized at the Los Angeles-Long Beach ports area. While these challenges have plagued the industry for…

Why BOPIS and BORIS Will Be the Cornerstone of Retail in 2021
June 30, 2021 at 7:37 pm

The retail industry is a highly competitive, challenging and constantly evolving environment. Customer shopping behaviors are increasingly hard to predict, and retailers must constantly innovate or risk becoming redundant. The COVID-19 pandemic, which has heavily impacted the retail industry, is a prime example of this. Driven by technological advances, social and economic shifts, and a…

The Code of Marketing Success
May 20, 2021 at 5:57 pm

More than a decade ago, Forbes proclaimed "The QR Code is dead. Long live the QR Code!" which feels even more relevant today, if you can believe it. Over the years, marketers have had an on-again, off-again love affair with these two-dimensional codes. What was once seen as a way to connect the digital and…

Smart Fitting Rooms Help AdoreMe Increase In-Store Sales
April 22, 2019 at 10:09 am

In episode 192 of Total Retail Talks, Editor-in-Chief Melissa Campanelli interviews Stephanie Maes, vice president of retail performance at AdoreMe, and Keith Sherry, CEO at StoreAdvise. Listen in as they discuss how AdoreMe and StoreAdvise work together to bring smart fitting room technology to the retailer's stores, and how data from RFID technology has improved…

Enhanced Customer Dwell Time Drives Retail Profits
January 17, 2019 at 12:33 pm

In the retail industry, customer experience has always been important, but it's now vital to drive customer satisfaction, repeat business and store profitability. Improving customer satisfaction and dwell time drives more items in the shopping cart and enhanced profitability. There’s a growing demand for new technologies to help retailers improve operations, develop stronger connections with today’s…