Public Relations

L.L.Bean Wants You to Go to Work … Outside
June 28, 2018 at 11:56 am

This video originally appeared on Target Marketing, a sister brand of Total Retail. It's kind of hard to get fresh air and sunlight when you're trapped in a cubicle eight hours a day. In this episode of "What Were They Thinking?," a video series featured on Total Retail's sister brand site, Target Marketing, Managing Editor…

4 More Nike Execs Out Amid Inquiry Into Harassment Allegations
May 8, 2018 at 4:09 pm

A sweeping investigation into workplace behavior at Nike has resulted in the departure of four more top-level executives, raising to 10 the number of senior managers to leave the company. Nike continues to overhaul its upper ranks amid widespread allegations of harassment and discrimination against female employees. Together, the departing executives oversee some of the most…

Walmart Tests New Employee Dress Code at Stores
April 24, 2018 at 9:49 am

Walmart is testing a new dress code that gives employees more freedom in what they can wear on the job. Under the pilot program, which has been rolled out to fewer than 100 stores, workers can wear solid color blue jeans instead of khaki-colored or black denim pants. They also can wear a solid-color shirt of…

5 Ways to Provide More Transparency to Your Customers
April 23, 2018 at 2:02 pm

A combination of greater consumer discretion and the infinite accessibility granted by the information age has resulted in an era that demands transparency from businesses. Sometimes referred to as corporate transparency, this approach allows a company’s actions to be visible and accessible to people both inside and outside the organization. But why is this so…

Ex-Best Buy CEO Resigns From 5 Boards in Donations Flap
April 13, 2018 at 11:38 am

Former Best Buy CEO Brad Anderson has resigned from the boards of five organizations following a report that he contributed to a nonprofit organization that distributed inflammatory anti-Muslim videos on social media. Minnesota Public Radio says Anderson resigned from its board of directors, as well as General Mills, Waste Management, Carlson and Mayo Clinic. Anderson contributed $25,000…

The North Face to Open 2 Women-Specific Stores
April 4, 2018 at 9:33 am

As part of a global brand campaign committed to featuring more women and girls in its marketing, messaging and advertising, The North Face announced that it would be opening two women-specific stores in 2018. The first, located in Edina, MN, will focus on the brand’s running and training apparel. The second women’s store will be located…

Dick's Sporting Goods CEO Expects to Lose Business Over Gun Stance
March 15, 2018 at 10:31 am

Dick's Sporting Goods CEO Ed Stack said it's "too early to tell" how the company's decision to pull assault rifles from stores will affect the company's financial performance over the long term, but it won't be good. The Pittsburgh-based company was one of the first major retailers to take a firm stance on gun age restrictions,…

What L.L.Bean's New Return Policy Means for the Brand
February 16, 2018 at 10:24 am

In this episode of Retail Right Now, Total Retail's Joe Keenan and Caitlin Sullivan discuss L.L.Bean's decision to change its famously generous return policy, the implications it may have on the brand, and what it means for its competitors.

Starbucks to Boost Worker Pay, Benefits Due to New Tax Bill
January 24, 2018 at 12:07 pm

Starbucks announced today that it will use some of the savings from the new U.S. corporate tax cuts to give domestic employees pay raises, company stock and expanded benefits with a combined worth of more than $250 million for more than 150,000 employees. More specifically, Starbucks’ plan will include the following: In April, all eligible U.S. hourly…