Public Relations

More than 7,000 Nike employees will be getting raises after an internal pay review, undertaken after claims of workplace misconduct and discrimination against women shook the company and forced out several of its top executives. Nike cast the pay changes as part of its effort to maintain a corporate culture “in which employees feel included and…

Build-A-Bear Workshop halted its first-ever "Pay Your Age" sale on Thursday after chaos and long lines took over stores throughout the U.S. The discount let customers purchase a stuffed animal according to how old the child is. Build-A-Bear dubbed it as its "biggest in-store deal ever." The company's website says it couldn't allow additional people at…

In this interactive webinar, our experts with discuss key omnichannel best practices and tips for delivering compelling campaigns!

This video originally appeared on Target Marketing, a sister brand of Total Retail. It's kind of hard to get fresh air and sunlight when you're trapped in a cubicle eight hours a day. In this episode of "What Were They Thinking?," a video series featured on Total Retail's sister brand site, Target Marketing, Managing Editor…

A sweeping investigation into workplace behavior at Nike has resulted in the departure of four more top-level executives, raising to 10 the number of senior managers to leave the company. Nike continues to overhaul its upper ranks amid widespread allegations of harassment and discrimination against female employees. Together, the departing executives oversee some of the most…

Walmart is testing a new dress code that gives employees more freedom in what they can wear on the job. Under the pilot program, which has been rolled out to fewer than 100 stores, workers can wear solid color blue jeans instead of khaki-colored or black denim pants. They also can wear a solid-color shirt of…

A combination of greater consumer discretion and the infinite accessibility granted by the information age has resulted in an era that demands transparency from businesses. Sometimes referred to as corporate transparency, this approach allows a company’s actions to be visible and accessible to people both inside and outside the organization. But why is this so…

Former Best Buy CEO Brad Anderson has resigned from the boards of five organizations following a report that he contributed to a nonprofit organization that distributed inflammatory anti-Muslim videos on social media. Minnesota Public Radio says Anderson resigned from its board of directors, as well as General Mills, Waste Management, Carlson and Mayo Clinic. Anderson contributed $25,000…

As part of a global brand campaign committed to featuring more women and girls in its marketing, messaging and advertising, The North Face announced that it would be opening two women-specific stores in 2018. The first, located in Edina, MN, will focus on the brand’s running and training apparel. The second women’s store will be located…

Dick's Sporting Goods CEO Ed Stack said it's "too early to tell" how the company's decision to pull assault rifles from stores will affect the company's financial performance over the long term, but it won't be good. The Pittsburgh-based company was one of the first major retailers to take a firm stance on gun age restrictions,…