Product Videos

In my last article, I discussed how the retail model which gave brands insight into their customers in the past has shifted. This has changed the demands placed on brands to show up in meaningful, personalized ways. The challenge presented was this: How can brands express themselves and message their products dynamically and continue to…

In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

With the holidays upon us, tis’ the season for e-commerce to be jolly! Retailers and merchants look forward to this time of year as it's the most gratifying period in terms of sales. However, they must be well prepared, as thousands of consumers are about to storm any online fortress to get the best possible…

Who doesn’t love Tasty, BuzzFeed's buzzy online cooking video channel? Apparently, not many people. The go-to destination for recipe inspiration is now the world’s largest social food network with 73 billion lifetime video views. Currently, Tasty reaches 540 million people globally via social platforms including Facebook, YouTube and Snapchat; its website and app; and through…

There’s no doubt 2017 was a pivotal year in retail. The number of distressed U.S. retailers is nearing Great Recession levels, tripling in the past six years. As a result, in the last year alone, we’ve bid farewell to more than 20 major brands and retailers that were once thriving staples for consumers. And as…

Today’s e-commerce landscape is filled with obstacles for retailers. There's a growing tendency for consumers to ignore static content, which is driven by the sheer quantity of marketing messages they're exposed to on a daily basis. If you're trying to reach a prospective customer through advertising, you need to be in the top .01 percent…

Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.

How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.