Product Reviews

4 Mistakes to Avoid When Implementing Mobile and Wearable Tech
September 30, 2015 at 10:15 am

When it comes to making a purchase, consumers want to be able to easily access detailed product information both online and in-store, and they want to use technology to make this happen. While consumers have been accessing product information online for more than a decade, PowerReviews found that around 70 percent of shoppers want access…

Free Guide: Want to Increase Your Social Marketing ROI?
September 1, 2015 at 1:56 pm

Reviews are one of the fastest-growing social marketing tools. They can be leveraged to improve existing marketing efforts while boosting on-site conversion, traffic and engagement. Reviews are the secret sauce for marketers who want to increase qualified traffic, engagement and conversions. Yotpo analyzed over 100,000 e-commerce sites to see what it could learn from brands using reviews in social marketing to prove their power. Learn how to use reviews to boost your results with our free guide.

Amazon to Improve Customer Reviews With Machine Learning
June 22, 2015 at 2:55 pm

Amazon.com is rolling out a big change to its customer reviews system in the U.S., introducing a new machine-learning platform it developed in-house to surface newer and more helpful reviews. The change, which started Friday, will probably go unnoticed at first, as the e-commerce giant's new platform gradually starts altering the star ratings and top…