Amazon to Mail Holiday Toy Catalog for First Time
November 8, 2018 at 4:02 pm is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Digital Printing Offers Personalization, Increased ROI for Retailers
October 15, 2018 at 11:51 am

New research conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) evaluates the value and transformational influence of digital printing (i.e., inkjet and toner-based electrophotography) for retailers, including the ways they’re using digital printing, challenges faced in adoption, future interest, and level of understanding of programs. The research shows that retailers are…

Going Big With a 'Save the Date' Makes a Statement
January 31, 2017 at 4:33 am

In this episode of "Who’s Mailing What! Confidential," Ashley and Paul showcase an extra large "Save the Date" from Linemark Inc. The piece was printed in-house at Linemark and was designed by creative agency Don Shaaf & Friends. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts and let them know!