POS Systems

In episode 78 of Total Retail Talks, Kiran Smith, vice president, chief marketing officer at Brookstone, a retailer of unique gift ideas and cool gadgets, discusses how chip card technology is helping the company cut down on fraudulent purchases. In addition, Smith offers her advice for other retailers that are integrating chip card technology into…

Omnichannel marketing is really about experiences. It’s achieved when a brand delivers a seamless experience to customers, regardless of the channel, device or context in which their interactions take place. While this united marketing front may seem like an unrealistic utopia, it’s really more of a critical requirement of tomorrow’s winning brands. Savvy marketers might…

Looks like consumers will have another mobile wallet option to choose from when shopping at Target. The big-box retailer announced this week that it will launch its own mobile payment system later this year, giving customers the ability to pay for purchases with the swipe of their phones. Recode reports it's unclear if Target will add…

There are many exciting facets of mobile that open up worlds of opportunity for customer and business expansion for retailers. And while mobile marketing is still just scratching the surface, one strategy is sure to become more in focus for retailers in 2017: location-targeted marketing. What is Location-Based Marketing? It sounds like something from the…

Amazon.com has built a convenience store in downtown Seattle that deploys a gaggle of technologies similar to those used in self-driving cars to allow shoppers to come in, grab items and walk out without going through a register. The 1,800-square-foot store, officially dubbed “Amazon Go,” is the latest brick-and-mortar initiative from the e-commerce giant, which already…

Join us to learn how to steer clear of the pitfalls and avoid the top tax and duty mistakes retailers make when selling cross-border.

The payment landscape for online and offline retailers is getting wider and deeper every day. To discuss some key payment trends taking place within the retail industry, Elina Vilk, head of marketing, enterprise solutions, PayPal, joined us on episode 57,  of Total Retail Talks, sponsored by Synchrony Financial. Vilk discusses the mobile payment landscape, how data…

Exactly what a “size six” is can be a mystery to your customers. Sizes are defined differently from manufacturer to manufacturer, and even from year to year. Some designers may change sizes for strategic reasons. For example, a decade ago a garment would have been labeled a size 16, but it’s a size 12 today in…

Self-service checkout technology may offer convenience and speed, but it also helps turn law-abiding shoppers into petty thieves by giving them “ready-made excuses” to take merchandise without paying, two criminologists say. In a study of retailers in the United States, Britain and other European countries, Professor Adrian Beck and Matt Hopkins of the University of Leicester in…

Mobile point of sale (mPOS) is more than just a trend — it’s here to stay now. When it first appeared on the scene a few years ago, experts were running around exclaiming about how much mPOS was going to change the retail world. And in some ways, they were right. mPOS brought about the advent…