POS Systems

PayPal Cozies Up to Retailers With Showrooming-Busting Offer
October 4, 2013

PayPal is teaming up with a handful of retailers, including Levi's, Aéropostale and maurices, with a time-sensitive offer for free shipping, highlighting the importance of incentivizing consumers with mobile and web offers to beat showrooming this holiday season. PayPal is offering consumers who shop on retailers’ mobile sites, applications and websites free two-day shipping through Nov. 1. In addition to educating consumers about alternative payment types, the marketing move will also help PayPal form closer relationships with retailers as the company makes a bigger play to capture real-world transactions.

How Cloud-Based Payment Platforms Are Changing the Way Retailers Do Business
July 3, 2013

Historically, the payments ecosystem has been disjointed and time intensive, creating tremendous operational inefficiencies. With so much riding on payment performance, merchants are seeking simpler, streamlined payments solutions that can accommodate geographic growth and new demands to adapt quickly and seamlessly to the constantly evolving retail landscape.

7 Ways Retail Stores Must Change to Attract Mobile Consumers
June 18, 2013

Only a few years have passed since retailers finally became comfortable with their transformation to e-tailers. Now they must shift their point of view again, becoming what we might call "see-tailers," as the physical retail store assumes the role of a showroom, with consideration selection and transactions all conducted online through smartphone apps or mobile websites. Rather than visit stores to compare prices or find new styles and products, consumers are using stores to see, touch, taste or smell a product they've already targeted, then are leaving to order the item online.