Online Marketing

Measuring the Impact of Behavioral Retargeting
July 19, 2011

An issue for many cross-channel retailers these days is measuring the impact of retargeted online ads. Retargeting your website traffic, particularly those who leave without making a purchase, with online ads is a profitable way to increase revenue. But you must understand the metrics first.

Home Depot Lays a Foundation for Online Growth
June 24, 2011

Over the last few years, Home Depot has expanded its retail stores aggressively, adding more than 200 outlets annually. However, the retailer has recently embarked on a $1.1 billion program aimed at improving its web presence while planning to dramatically reduce the number of new store openings to around 10 in 2011.

RubyLane.com Adds Skype and Facebook Log-In for Online Shoppers
June 13, 2011

Antique and collectibles shoppers are now using Skype to communicate in real time with dealers as they shop on RubyLane.com. Company spokesperson Palmer Pekarek said many of Ruby Lane's sellers have enabled Skype in their shops so they can provide answers to questions and develop relationships with shoppers. Both buyer and seller must have Skype to communicate via instant messaging and can also engage in video conversations.

Free Whitepaper: Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

eBay Steps Up and Cleans Up
November 1, 2010

As eBay Inc. prepares for a critical holiday shopping season, the company this week plans to unveil new elements of an overhaul in how shoppers find and buy products on its Web site.

50 Best Tips of 2010
November 1, 2010

We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.

Nine West Uses Clickable Video to Acquire, Engage Shoppers
November 1, 2010

To unveil its new fall line of fashion footwear — and capture the surge of consumers gravitating towards online video — women's fashion footwear, handbags and accessories cross-channel retailer Nine West launched a clickable online video campaign. For the campaign, Nine West partnered with ConciseClick, a provider of online clickable video, and debuted the technology in late August.

Sephora Launches Social Shopping Community
October 28, 2010

Sephora has announced the launch an online social shopping community for Sephora customers.  Customers can use the service to talk about the products they're buying, discover trending products, and write product reviews to share with others.